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Live and online betting
William Hill US has launched sports betting services in the state of Iowa via a partnership with Caesars Entertainment. The Horseshoe Casino in Council Bluffs is now home to a full-service sportsbook, while the Harrah’s Council Bluffs location features betting kiosks. Both properties offer mobile sign-ups, so players can access the William Hill app and place bets while inside the state’s borders.
The launch comes just a few days after William Hill was approved by the Iowa Racing and Gaming Commission. The approval was the final step needed to start offering betting services.
The Horseshoe Casino took to Twitter to announce the opening with details about first time deposits:
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In Iowa, players must first sign up for an online sports betting account at a retail location. With the launch of services at both the Horseshoe and Harrah’s, players can visit either location to create a new account.
the first mobile deposit must be completed before the account can be used
After signing up, the first mobile deposit must be completed before the account can be used. Once the initial process is completed, players can make a deposit and bet from anywhere in Iowa. Players who make their first deposit are currently eligible for a risk-free bet worth up to $300.
Mobile users can download the provider’s sportsbook app via iOS or Android devices.
At the Horseshoe, the sportsbook includes five manned ticket windows and four self-service kiosks. At Harrah’s, two self-service kiosks have been installed.
Pennsylvania and Michigan sportsbook launch
The recent launch in Iowa is not the first for William Hill US this month. Just last week, the brand announced the opening of its full-service William Hill Sportsbook at Harrah’s Philadelphia. This launch was also completed in partnership with Caesars Entertainment.
At the Philadelphia location, the sportsbook provides six ticket windows and 16 self-service betting kiosks. Players can also choose to wager online in Pennsylvania via the mobile app. Like other states, players must be located within the Commonwealth’s borders to access services.
A new sportsbook also launched in Michigan at the Turtle Creek Casino. William Hill US teamed up with the Grand Traverse Resort & Casinos to open the new facility. The venue, called The Onyx Sports Book by William Hill, features a variety of sports betting options.
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A new arrangement
William Hill and CBS Sports have released extensive digital content, product integrations, and tools in time for the new fantasy football season. The NFL season begins on September 10 as the Kansas City Chiefs take on the Houston Texans.
educational tools, such as calculators for various types of bets
Some of the latest product integrations include new free-to-play games, odds attributions, interactive betting markets, fantasy game enhancements, and extensive content across the CBS Sports digital platforms. There are also educational tools, such as calculators for various types of bets.
The goals of these new experiences are to help sports fans get more enjoyment from making picks, understand how different types of sports bets work, and to direct people to regulated William Hill products in states where sports betting is legal and William Hill holds the relevant licenses.
Extensive digital reach
CBS Sports Digital general manager and EVP Jeffrey Gerttula spoke about the deal in a press announcement, saying: “These enhanced sports betting experiences are the result of a true partnership between CBS Sports Digital and William Hill as we write a new playbook for our companies as well as the broader sports media and sports book industries.”
The two parties are looking to maximize value for sports fans and bettors by offering new ways for them to engage with different sporting events.
William Hill US president of digital Ken Fuchs said that the partnership is a first-of-its kind, adding that it is geared toward sports fans and fantasy players, helping to showcase William Hill products and content across the digital offerings of CBS Sports.
William Hill US became the official sports betting partner for CBS Sports platforms in February. The sportsbook operator has an exclusive right to promote its brand over the digital platforms of CBS Sports as part of the deal.
Colorado launch
On Thursday, William Hill US announced the launch of its mobile and online sportsbooks in Colorado. Both pre-game and in-play betting markets will now be available for people in the state for college and professional sports. The rollout was promoted through the operator’s Twitter page:
Upon launch, William Hill US chief executive Joe Asher said: “Colorado is home to some of the most dedicated sports fans in the country, who have been counting down the days until the NFL season begins.”
The NFL season is one of the most lucrative portions of the year for sportsbooks in North America.
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The sportsbook operator already opened six betting kiosks in the state on July 24. These were at the Isle Casino Hotel and at the Lady Luck Casino, both owned by Caesars Entertainment.